Strategy, activation
& support 360 degrees
Client
Château Léoville Poyferré
Missions
360° : strategy, digital, contents, influence
Date
Since 2017
We have been supporting Château Léoville Poyferré since 2017. After a first effort in brand strategy advising, several tools were created:
- New graphic identity
- Harmonization of the range of products
- Redesign of the website, rewarded by two Awwwards
- Brand movie in line with the new claim of the Château
- Development of an active social media communication
- PR actions & events to highlight the 100 years of acquisition of Poyferré by the Cuvelier family
A new identity
Redesign of the brand block around the main elements, and creation of a Cuvelier typography from the labels, usable in print and on all digital media (website, social media, …).
A unique positioning
The strength and magic of Léoville Poyferré lie in what is not immediately obvious: age-old know-how, teams dedicated to wine and a mythical terroir, the famous Léoville plateau in Saint-Julien. This is how the Cuvelier family agrees to appropriate the famous words of Antoine de Saint Exupéry: “The essential is invisible to the eye”.
A double artistic direction
A pop and colorful universe of wine and moments will cohabit with more raw and authentic content, when it comes to gestures, know-how and unchanging terroirs, notably captured in the brand video we produced:
A new website…
A new website that reflects the universe of the famous 2nd Ranked Great Vintage of Saint-Julien, and its very particular spirit: warm and wine-oriented.
Features: detailed information on each wine, a dynamic terroir map, a modular approach ..
… awarded by 2 Awwwards 🏅
Discover the contents and the functionalities we imagined for this website, which has been awarded by 2 Awwwards 👇
A daily support
We accompany the property on a daily basis since 2017 on traditional press and social media communication, as well as on the creation of communication & marketing content.
- Social Medias
- Press Relations
- Content Creation
As a truly integrated agency, we operate with both great proximity and hindsight, allowing us to constantly propose new territories and actions to explore.
